Digital Marketing for the Wellness and Lifestyle Industry
28 MAY 2018
A growing demand in Hong Kong for work-life balance is causing a boom in the wellness industry, with organic food stores, fitness studios, lifestyle services and restorative treatments flourishing across the city and beyond. Fuelling much of this wellness entrepreneurship is engaging and brilliantly executed digital marketing. Across social and online, wellness brands are growing dedicated communities that support and spread their key messages, increasing demand and driving sales.
To understand the workings of a successful lifestyle business, digital marketing studio PAD39 is inviting three innovative industry leaders to share their knowledge and experience of this growing field. On the panel is GuavaPass General Manager Antonia Da Cruz, REVIV HK Co-Founder Jenny Leung, and Dervla Louli, Founder of Compareretreats.com. From content creation to overarching industry trends, the panel will be discussing ways in which successful digital marketing can be implemented, helping your business find its audience in this increasingly crowded market.
This panel discussion is designed for Founders, Managers and Marketers working within Hong Kong’s lifestyle fitness and wellness industries looking to gain insight into successful digital marketing.
Garage Acadamy Campus
93 – 107 Lockhart Road
4/F, Beverly House
Wan Chai, Hong Kong
7:00pm – 7:30pm – Registration and Welcome Drinks
7:30pm – 8:30pm – Panel Discussion and Q&A
8:30pm – 9:00pm – Drinks and Networking
Antonia Da Cruz
General Manager, GuavaPass
In April 2015, Antonia took up the position as General Manager at GuavaPass, a boutique Hong Kong-based group fitness platform. Antonia started her career working in the finance sector with over 7 years experience with leading banks such as RHB, in Singapore. Cultivating and developing strong client relationships, she continues to help shape Guava Pass as a leading social platform within the wellness and fitness community.
Co-Founder, REVIV HK
Graduating with BSc Honours from Brunel University, Jenny has over 12 years experience working within different sectors, with a strong history of client management experience in London, Brussels, and Hong Kong. Leading multiple divisions, Jenny has built an international network of clients across different industry sectors. With REVIV HK, Jenny set-up the first IV hydration wellness clinic in Hong Kong bringing a new brand and concept to the market.
Dervla Louli is the Founder of wellness travel portal CompareRetreats.com and a Digital Editorial Consultant based in Hong Kong. She was formerly the Digital Editor of Hong Kong Tatler, the Director of Integrated Content at Edipresse Media Asia and the Managing Editor of Sassy Media Group where she oversaw seven websites spanning Asia, the Middle East, and Australia.
Creative Director, PAD39
Nickey is recognized as an expert in Asia for infusing technology and digital solutions into businesses across a range of industries, as well as developing teams in large organizations to create sustainable and effective solutions themselves. Having advised over 100 companies, in 2015 Nickey was recognized as a Global Shaper by the World Economic Forum.