Making the Most of Mobile: Digital Marketing in a Handheld World
10 July 2018
For the first time, 2017 saw mobile marketing comprise more that 50% of internet ad revenue. To digital marketers, this should be the final confirmation that a mobile-first strategy is not just recommended, but mandatory.
Despite this shift, we’re still all too regularly seeing marketers adopt a ‘mobile-as-afterthought’ approach, in which optimising websites for mobile appears to be the only conscious strategy to target this huge market.
This seminar from digital marketing studio PAD39 will turn this outdated approach on its head, detailing instead how mobile-centric campaign strategies can capture the attention of changing demographics and keep digital lead engines relevant.
What You’ll Learn
– Get a feel for current mobile marketing trends to reassess your own current digital strategy
– Gain real insight into how mobile marketing is developing and emerging in Hong Kong
– Learn simple steps to help you build your own strategy around the booming mobile audience
the Hive Wan Chai
21/F The Phoenix
23 Luard Road
Wan Chai, Hong Kong
7:00pm – 7:30pm – Registration and Welcome Drinks
7:30pm – 8:30pm – Presentation and Q&A
8:30pm – 9:00pm – Drinks and Networking
Strategy Director, PAD39
Bryan is a Senior Partner at Pad39 with extensive experience in assisting private and public-sector organizations at planning strategic transformations. He combines his strong technical knowledge with solid business acumen to attain success through technology. While Bryan has experience across the gamut of industries, Bryan’s most notable work includes spearheading the 2010 Winter Olympic campaign for Scotiabank, the successful implementation of the Affordable Care Act in seven US states, and more recently leading the digital branding and rollout initiatives of Gobee.bike in Hong Kong.
PAD39 is a dedicated digital studio , specializing in innovative digital marketing, development and training. PAD39 goes beyond other digital service providers by producing incredible products whilst equipping organizations with the online strategy and technical “know-how” to optimize their digital potential. Through our professional training, platform development, and marketing management, PAD39 provides the necessary tools and expertise for your business to thrive in a digital age.
The Hive is Hong Kong’s most wonderful co-working space for start-ups and creative entrepreneurs. We currently have six locations in Hong Kong, with more in Singapore, Thailand and Vietnam. Find out more at www.thehive.com.hk